Old School Rules to Buy By

It used to be that if a prospective customer told me that they had a limited budget or in some other way implied that they didn’t have much money to spend, I would assume that prospect either had no money or that they were going to have issues paying for our services. However, over the last year or so, nearly every conversation that I’ve had with prospective clients has included the “I have a limited budget” discussion. In fact, I find myself saying those same words to the vendors who provide goods and services to Loggerhead Marketing. As we venture deeper into this recession, we all must continue to take a closer look at the money we spend, both personally… read more

Why you really need to upgrade from Internet Explorer 6

Are you still using Internet Explorer 6? If you are, what if I told you that I could save you 10 minutes of your time, better secure your computer from viruses and hackers, and make many people happy, all at the same time? Sounds like a pretty good deal, right? It is! All you have to do is upgrade your browser! If you don’t believe me, continue reading (you’ll lose that 10 minutes I was talking about, but it will still be worth it) and I’m sure you’ll be convinced by the end.

I could make a very long list of what’s wrong with IE6, but I’m going to stick to the main points so you can start downloading… read more

Trade Show Tips

This week, Loggerhead Marketing will be attending the Myrtle Beach Area Chamber of Commerce’s Restaurant & Business Expo as a vendor.  Trade shows and expos can be great places to increase awareness about your company, solidify current client relationships, and prospect for new customers.  Many businesses, however, overlook many details before, during and after these events that keep them from taking full advantage of these marketing opportunities.

In this blog, I plan to cover some of the most common mistakes, offer some helpful tips, and hopefully, put your mind on the right path to successfully marketing your business through trade shows.

I would have to say the most common mistakes that vendors make at trade shows are related to being… read more

Website Content

Placing content on a website is typically one of the last steps of completing a website project.  As the content writer for many of the websites created by Loggerhead Marketing, I advise businesses to pay close attention to this last step.  The content on a website is just as important as programming and design.  After all, a website is a virtual business card, brochure, sales flyer, post card etc. for businesses.

While content and keyword density are important factors in search engine optimization, this blog will simply cover the basic information every business should know about website content.  The Loggerhead Marketing team will cover a variety of search engine optimization topics at a later date.

First and foremost, have an… read more

What RSS Is and Why You Should Use It

So much content is available to us these days over the internet, and keeping up with all of it can be pretty difficult at times. A few years ago, I could spend hours checking on a handful of sites every day for new content. Not only did that take a lot of time, it was also difficult to keep track of what I had viewed already and what was new. Luckily, I found out about RSS feeds and “subscribing” to sites, and what a difference that has made!

Essentially, what RSS (and other labels such as “Feed”, “XML” or “Atom”) is, is a standardized format in which websites can publish (syndicate) updates that have been made to their website. Since… read more

Website Budgeting

When planning a budget for developing a website, there are a few items to think about. First, what kind of website are you planning on developing? Is it a brochure style, informational website? Or is it an e-commerce style website with an online shopping cart? Since most of the websites we develop are generally brochure style websites and because we plan to cover shopping carts in an upcoming blog, let’s assume for the rest of this conversation that we’re talking about a brochure style website.

A simple, effective brochure style website can be the most beneficial and cost effective piece of advertising in your business’ marketing plan. Websites are often the first impression of your business to prospective customers. It’s… read more