Loggerhead Marketing

Thinking About Our Clients

This week, those of us at Loggerhead Marketing are thinking about two of our clients: Jerry Koon at Wacco, Inc. and Dan Grabski at Dale’s Drum Shop. I guess you could say that we’re usually thinking about our clients, but this week, we’re thinking about those two more than some of the rest of our clients, no offense.

Jerry is on our minds because he’s had to spend some time in the hospital, which we know isn’t a great way to spend your time. Hopefully there’s nothing too serious going on and he can make a quick recovery, and get back to selling valves, heat trace and all of the other things they have to offer at Wacco. … read more

Music & Work

I’m going to stray off the usual web-related discussion this time around and talk about something that can have an impact on all of us while we’re working, and that’s music. It may be an odd topic to be on a site like Loggerhead’s, but I think it has quite an effect on all of us, whether we realize it or not.

Here at Loggerhead, you can almost always find Cale (the designer) or myself (the programmer) listening to music while we’re doing our respective jobs. Not only do we appreciate music, but we’ve actually found out that it can help us focus and get in whatever mindset best suites the kind of work we’re doing. Often for Cale, that’s… read more

Taking the Magic & Mystery out of Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is one of the biggest buzz phrases in our industry right now, and nearly every client we talk to has questions about SEO. Unfortunately, many of the people within the web development community have done a great job at making SEO sound like something magical and mysterious. Hopefully, I can shed some light on Search Engine Optimization and answer some of the most popular questions.

You might ask, why would the sales guy write a blog about search engine optimization? Shouldn’t the programmer or developer talk about SEO? True, Matt D. and Cale know more about optimization than I’ll ever know, but this blog is more about translating some of the information into a language that… read more

Do I Need a Mobile Website?

I’ve been asked quite a few times over the past few years about “mobile” websites. By using this term, most people mean a website that can be viewed on mobile devices (cell phones being the most popular device), and usually they’re asking if their site can be viewed on a mobile device, or if a site could be built for them that can be.

With more and more people owning phones with data plans and internet access (just go to any place with a bunch of people, and take note of how many of them are using their phones), it’s no wonder that website visitor statistics from mobile devices are growing enormously. Just think of how many people you know… read more

My Attempt to Rid the World of Bad Advertising

I love bad advertising. When I’ve had a long day, a terrible commercial is all I need sometimes to change my mood. And one of the great things about living in Myrtle Beach (other than the beach and lack of snow, of course) is the abundance of bad print, radio, television and internet advertising.

Even though I run the risk of removing bad advertising from my life by writing the following blog, I feel that I owe it to everyone who is a part of these nightmares to tell them the truth about their ads. Below are a few points to avoid being a part of bad advertising.

Sales People, Friends and Family

Bad commercials and ads are often the… read more

Tips For Choosing a Domain Name

A website’s domain name can often be overlooked when you have pages, content, pricing and many other things going through your mind during the planning stages of a website, but it can actually be one of the post important aspects to the website and its success. Just like your business’s name makes it unique and memorable, your domain name does the same for you on the internet, plus much more. Below are some tips for choosing the best domain name for your website.

1. Include Your Business’s Name
As I mentioned, your business’s name is what makes it unique, and often it’s what people will be thinking of when they try to find you online. By using your business’s name… read more

Old School Rules to Buy By

It used to be that if a prospective customer told me that they had a limited budget or in some other way implied that they didn’t have much money to spend, I would assume that prospect either had no money or that they were going to have issues paying for our services. However, over the last year or so, nearly every conversation that I’ve had with prospective clients has included the “I have a limited budget” discussion. In fact, I find myself saying those same words to the vendors who provide goods and services to Loggerhead Marketing. As we venture deeper into this recession, we all must continue to take a closer look at the money we spend, both personally… read more

Why you really need to upgrade from Internet Explorer 6

Are you still using Internet Explorer 6? If you are, what if I told you that I could save you 10 minutes of your time, better secure your computer from viruses and hackers, and make many people happy, all at the same time? Sounds like a pretty good deal, right? It is! All you have to do is upgrade your browser! If you don’t believe me, continue reading (you’ll lose that 10 minutes I was talking about, but it will still be worth it) and I’m sure you’ll be convinced by the end.

I could make a very long list of what’s wrong with IE6, but I’m going to stick to the main points so you can start downloading… read more

Trade Show Tips

This week, Loggerhead Marketing will be attending the Myrtle Beach Area Chamber of Commerce’s Restaurant & Business Expo as a vendor. Trade shows and expos can be great places to increase awareness about your company, solidify current client relationships, and prospect for new customers. Many businesses, however, overlook many details before, during and after these events that keep them from taking full advantage of these marketing opportunities.

In this blog, I plan to cover some of the most common mistakes, offer some helpful tips, and hopefully, put your mind on the right path to successfully marketing your business through trade shows.

I would have to say the most common mistakes that vendors make at trade shows are related to being… read more

Website Content

Placing content on a website is typically one of the last steps of completing a website project. As the content writer for many of the websites created by Loggerhead Marketing, I advise businesses to pay close attention to this last step. The content on a website is just as important as programming and design. After all, a website is a virtual business card, brochure, sales flyer, post card etc. for businesses.

While content and keyword density are important factors in search engine optimization, this blog will simply cover the basic information every business should know about website content. The Loggerhead Marketing team will cover a variety of search engine optimization topics at a later date.

First and foremost, have an… read more