Taking the Magic & Mystery out of Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is one of the biggest buzz phrases in our industry right now, and nearly every client we talk to has questions about SEO. Unfortunately, many of the people within the web development community have done a great job at making SEO sound like something magical and mysterious. Hopefully, I can shed some light on Search Engine Optimization and answer some of the most popular questions.

You might ask, why would the sales guy write a blog about search engine optimization? Shouldn’t the programmer or developer talk about SEO? True, Matt D. and Cale know more about optimization than I’ll ever know, but this blog is more about translating some of the information into a language that… read more

My Attempt to Rid the World of Bad Advertising

I love bad advertising. When I’ve had a long day, a terrible commercial is all I need sometimes to change my mood. And one of the great things about living in Myrtle Beach (other than the beach and lack of snow, of course) is the abundance of bad print, radio, television and internet advertising.

Even though I run the risk of removing bad advertising from my life by writing the following blog, I feel that I owe it to everyone who is a part of these nightmares to tell them the truth about their ads. Below are a few points to avoid being a part of bad advertising.

Sales People, Friends and Family

Bad commercials and ads are often the… read more

Old School Rules to Buy By

It used to be that if a prospective customer told me that they had a limited budget or in some other way implied that they didn’t have much money to spend, I would assume that prospect either had no money or that they were going to have issues paying for our services. However, over the last year or so, nearly every conversation that I’ve had with prospective clients has included the “I have a limited budget” discussion. In fact, I find myself saying those same words to the vendors who provide goods and services to Loggerhead Marketing. As we venture deeper into this recession, we all must continue to take a closer look at the money we spend, both personally… read more

Trade Show Tips

This week, Loggerhead Marketing will be attending the Myrtle Beach Area Chamber of Commerce’s Restaurant & Business Expo as a vendor.  Trade shows and expos can be great places to increase awareness about your company, solidify current client relationships, and prospect for new customers.  Many businesses, however, overlook many details before, during and after these events that keep them from taking full advantage of these marketing opportunities.

In this blog, I plan to cover some of the most common mistakes, offer some helpful tips, and hopefully, put your mind on the right path to successfully marketing your business through trade shows.

I would have to say the most common mistakes that vendors make at trade shows are related to being… read more

Website Budgeting

When planning a budget for developing a website, there are a few items to think about. First, what kind of website are you planning on developing? Is it a brochure style, informational website? Or is it an e-commerce style website with an online shopping cart? Since most of the websites we develop are generally brochure style websites and because we plan to cover shopping carts in an upcoming blog, let’s assume for the rest of this conversation that we’re talking about a brochure style website.

A simple, effective brochure style website can be the most beneficial and cost effective piece of advertising in your business’ marketing plan. Websites are often the first impression of your business to prospective customers. It’s… read more

Why Loggerhead Marketing?

As a sales person, I get asked a lot of questions.  Usually these questions pertain to marketing, advertising or websites.  But since we started Loggerhead Marketing, nearly everyone I meet asks me why we chose Loggerhead Marketing as our name, and I know that Matthew, Cale and Missy have all been asked the same question.  The short answer is that we can draw a number of comparisons between ourselves and the Loggerhead turtle.

Loggerhead turtles start their lives by being one of more than 100 hatchlings to emerge from the sand all at once.  In the early stages of their life, they’re most vulnerable to predators and only a small percentage will make it to adulthood.  As a website development… read more