Website Content

Placing content on a website is typically one of the last steps of completing a website project.  As the content writer for many of the websites created by Loggerhead Marketing, I advise businesses to pay close attention to this last step.  The content on a website is just as important as programming and design.  After all, a website is a virtual business card, brochure, sales flyer, post card etc. for businesses.

While content and keyword density are important factors in search engine optimization, this blog will simply cover the basic information every business should know about website content.  The Loggerhead Marketing team will cover a variety of search engine optimization topics at a later date.

First and foremost, have an outline of the content needed for a particular website.  The home page of a website is the landing page.  The home page should describe the services offered by a particular business.  Potential clients want to learn about your business as quickly as possible.

Also, don’t leave out pertinent information.  For example, retail business should list their hours of operation and location.  Service based businesses should include a list of all of their services.  Restaurants should list menus and delivery areas. Make sure the contact information for your business is easy to find.  I know this may sound like basic information, but I encounter a variety of local websites missing the above information on a daily basis.

Once the content is completed, have several people proofread the content.  Spelling errors reflect poorly on a business; it shows a lack of attention to detail.  I doubt many business owners would pass out business cards that contained misspelled words.  While a website isn’t a piece of print advertising, basic spelling and grammar rules should still be followed.

Finally, businesses need to update their content on a regular basis.  Again, it reflects poorly on a business if a website has outdated material on it.  One example would be retail stores advertising a sale that has already passed.  Another example would be restaurants listing expired coupons.  Businesses need to remember that visitors to their websites are looking for correct and current information about that business.  If your website has a news section, post current news stories about your business.  Having the last news story be dated 2008 shows a lapse of activity with the website.  Visitors may even think your business is no longer open and navigate to another website.

Pay attention to the small details on your website.  I do.