Trade Show Tips

This week, Loggerhead Marketing will be attending the Myrtle Beach Area Chamber of Commerce’s Restaurant & Business Expo as a vendor.  Trade shows and expos can be great places to increase awareness about your company, solidify current client relationships, and prospect for new customers.  Many businesses, however, overlook many details before, during and after these events that keep them from taking full advantage of these marketing opportunities.

In this blog, I plan to cover some of the most common mistakes, offer some helpful tips, and hopefully, put your mind on the right path to successfully marketing your business through trade shows.

I would have to say the most common mistakes that vendors make at trade shows are related to being… read more

Website Content

Placing content on a website is typically one of the last steps of completing a website project.  As the content writer for many of the websites created by Loggerhead Marketing, I advise businesses to pay close attention to this last step.  The content on a website is just as important as programming and design.  After all, a website is a virtual business card, brochure, sales flyer, post card etc. for businesses.

While content and keyword density are important factors in search engine optimization, this blog will simply cover the basic information every business should know about website content.  The Loggerhead Marketing team will cover a variety of search engine optimization topics at a later date.

First and foremost, have an… read more

What RSS Is and Why You Should Use It

So much content is available to us these days over the internet, and keeping up with all of it can be pretty difficult at times. A few years ago, I could spend hours checking on a handful of sites every day for new content. Not only did that take a lot of time, it was also difficult to keep track of what I had viewed already and what was new. Luckily, I found out about RSS feeds and “subscribing” to sites, and what a difference that has made!

Essentially, what RSS (and other labels such as “Feed”, “XML” or “Atom”) is, is a standardized format in which websites can publish (syndicate) updates that have been made to their website. Since… read more