Thinking About Our Clients

This week, those of us at Loggerhead Marketing are thinking about two of our clients: Jerry Koon at Wacco, Inc. and Dan Grabski at Dale’s Drum Shop.  I guess you could say that we’re usually thinking about our clients, but this week, we’re thinking about those two more than some of the rest of our clients, no offense.

Jerry is on our minds because he’s had to spend some time in the hospital, which we know isn’t a great way to spend your time.  Hopefully there’s nothing too serious going on and he can make a quick recovery, and get back to selling valves, heat trace and all of the other things they have to offer at Wacco. … read more

Music & Work

I’m going to stray off the usual web-related discussion this time around and talk about something that can have an impact on all of us while we’re working, and that’s music. It may be an odd topic to be on a site like Loggerhead’s, but I think it has quite an effect on all of us, whether we realize it or not.

Here at Loggerhead, you can almost always find Cale (the designer) or myself (the programmer) listening to music while we’re doing our respective jobs. Not only do we appreciate music, but we’ve actually found out that it can help us focus and get in whatever mindset best suites the kind of work we’re doing. Often for Cale, that’s… read more

Engaging Your Visitors Through Content

We touched on the subject of content before, but I’d like to take the discussion a step further and talk about the importance of engaging your visitors through the content, along with some tips on how to do so.

Just like a good design is so important, the content on a website is as well, and design & content need to complement each other. Without a good design to give that all-important good first impression, the content may not be very useful if the person leaves your site before getting to it. If you’ve gotten past that first step of having a nice design, but you have bad content, visitors won’t find what they’re looking for… read more

Taking the Magic & Mystery out of Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is one of the biggest buzz phrases in our industry right now, and nearly every client we talk to has questions about SEO. Unfortunately, many of the people within the web development community have done a great job at making SEO sound like something magical and mysterious. Hopefully, I can shed some light on Search Engine Optimization and answer some of the most popular questions.

You might ask, why would the sales guy write a blog about search engine optimization? Shouldn’t the programmer or developer talk about SEO? True, Matt D. and Cale know more about optimization than I’ll ever know, but this blog is more about translating some of the information into a language that… read more

Do I Need a Mobile Website?

I’ve been asked quite a few times over the past few years about “mobile” websites. By using this term, most people mean a website that can be viewed on mobile devices (cell phones being the most popular device), and usually they’re asking if their site can be viewed on a mobile device, or if a site could be built for them that can be.

With more and more people owning phones with data plans and internet access (just go to any place with a bunch of people, and take note of how many of them are using their phones), it’s no wonder that website visitor statistics from mobile devices are growing enormously. Just think of how many people you know… read more

New Every Two – It’s Time to Change Your Website Design

As a web designer I am regularly asked the question “How often should I change the look and feel of my website?”. As a rule of thumb, I find myself, and many other designers, saying around 2 years. There are a few questions you should ask yourself before committing to a brand new design.

1. Has it been more than 2 years since my last design overhaul? Like any other piece of technology, a website can quickly become outdated. Thousands of new methods and advancements are made every year, such as new browsers, changes to validation standards (W3C) and search engine requirements.

2. How does your website compete against your local and online competitors? Have you recently visited… read more